This project for Tailwinds Coaching & Consulting focused on visually representing their core belief: that success at work should never come at the cost of your personal life. We helped them articulate their mission to visionary leaders: "You don’t have to choose between work and home—you can succeed in both."

www.tailwinds-group.com

1. Strategic Discovery: This is the initial research and planning phase. It involves understanding the client's business, target audience, and goals to develop a solid strategy for the project.
2. Brand Kit Design & Guidelines: This refers to creating the core elements of a brand's identity. This includes designing a logo, choosing color palettes and fonts, and creating a style guide to ensure consistency across all platforms.
3. Web Design & Optimization: This involves designing and building a website with a focus on both aesthetics and functionality. Optimization includes improving the site's performance, user experience, and search engine visibility.
4. Photography and Videography: This involves creating custom visual assets—photos and videos—to be used on the website, social media, or other marketing materials to help tell the brand's story.

This project for Tailwinds Coaching & Consulting helped them visually represent their core belief that success at work should never come at the cost of your personal life. We successfully articulated their mission to visionary leaders, proving that you can succeed in both work and home life.