The objective of this project was to establish a powerful and professional brand identity for David Lawhon, a top-producing Atlanta real estate agent and broker. We aimed to create a new logo and set of brand guidelines that would reflect his mission to provide clients with "incomparable resources" and showcase his expertise, diligence, and enthusiasm.

1. Strategic Discovery: We began with a deep dive into David Lawhon's business and mission. This involved understanding his unique approach to helping clients buy and sell properties, which laid the foundation for the new brand's visual direction.
2. Logo Design: We designed a new logo that is both modern and timeless, reflecting the professional and trustworthy nature of his brand. The logo was created to be versatile and easily recognizable across all marketing materials.
3. Brand Kit & Guidelines: We then developed a comprehensive brand kit that included a new color palette, typography, and imagery. These brand guidelines ensure every communication, from a business card to a website, is consistent and reinforces his brand's promise.

The new brand identity has successfully positioned David Lawhon as a premier real estate professional in the Atlanta market. The updated logo and cohesive brand visuals have enhanced his credibility and memorability, creating a strong first impression for potential clients and reinforcing his commitment to excellence in every interaction.